The Economist

The Economist

THE ECONOMIST
Maybe weary of its role as a punchbag for moralists, and certainly in search of products with widespread appeal, Wall Street has taken to selling products linked to virtue. That is not easy: how does an industry focused on financial returns go about gauging goodness?

Read More

Washington Post

WASHINGTON POST
Fashion companies’ websites are a rhetorical jungle of vague, virtuous-sounding self-description. As they boast of “ethical sourcing” and “positive impact,” the companies seek to reassure consumers and investors of brands’ commitments to “transparency” and “sustainability” — two of the most fashionable buzzwords in modern marketing. 

Read More